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Service

A website redesign that keeps the rankings you already have.

Modernise the design, fix what is slow or broken, and carry your SEO across intact. Every old URL is mapped to its new home with a 301, headings and metadata come with it, and the rebuild targets passing Core Web Vitals. Phased or all at once, whichever fits your budget and risk.

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The build

What you get with a redesign

What is a website redesign?

Rebuilding an existing site’s design, structure and performance while keeping what already works: your domain authority, your rankings, and the content that earns traffic. It is not starting from zero; it is an upgrade that protects the value already there.

What is included when I redesign your site?

You get a crawl and audit of the current site (URLs, rankings, traffic, tech issues), a new design applied consistently across every template, and a content migration that keeps your best-performing pages. Every old URL gets a 301 redirect to its new home, and titles, headings and structured data are preserved or improved. The rebuild runs on lean markup with image formats, lazy-loading, font loading and critical CSS handled. Analytics and Search Console are checked before and after, and launch runs off a checklist so nothing drops.

Who it is best for

Sites that look dated but still rank, slow sites losing visitors and conversions, brands that have outgrown a DIY or template site, and anyone burned by a past redesign that tanked their traffic. If your site is small or you want to start fresh, the Small Business page may fit better.

Deliverables

Every redesign ships with this.

  • Crawl and audit of the current site: URLs, rankings, traffic, tech issues
  • Content migration that keeps your best-performing pages
  • Titles, headings and structured data preserved or improved
  • Pre and post-launch checks in analytics and Search Console
  • New design applied consistently across every template
  • Full 301 redirect map from old URLs to new
  • Performance rebuild: image formats, lazy-loading, fonts, critical CSS
  • Launch checklist so nothing drops on the switch
Offer

Get the website for free.

Commit to keeping it maintained and the build itself is on me.

● Free website

8 months of maintenance

$99/month
Sign up for 8 months of maintenance and the build is free. Updates, backups, security patching and speed monitoring included.
See pricing
● Free website

Hosting + maintenance, 6 months

$115/month
Take managed hosting and maintenance together for 6 months and the build is free. Hosting, updates, backups, security and monitoring in one plan.
See pricing
Baked in

Fast and findable, not bolted on after.

Faster after than before, measured

A redesign is the moment to fix the speed problems that built up over years: bloated plugins, oversized images, render-blocking scripts, a heavy theme. I rebuild on lean markup and handle image formats, lazy-loading, font loading and critical CSS. Target is 90+ on PageSpeed and Core Web Vitals that pass.

Straight talk: I record the current PageSpeed and Core Web Vitals before I start, so the improvement is a number you can see, not a claim. Desktop comes back green; mobile usually lands in the high 80s to low 90s after the rebuild, up from wherever the old site sat. The screenshots are the rebuilt version of a real site.

PageSpeed Insights report for MVP Motor Vehicle Processing on desktop: Performance 99, Accessibility 100, Best Practices 100, SEO 92, Largest Contentful Paint 0.8 s, Cumulative Layout Shift 0.031

A recent build

SEO and AEO carried across intact

  • Clean semantic HTML and one clear H1 per page
  • JSON-LD schema per template (Service, Article, FAQ, Breadcrumb)
  • Per-page titles, meta and Open Graph carried over from the old site
  • Full 301 redirect map so no ranking or backlink is lost
  • XML sitemap, image alt text, sensible internal linking
PageSpeed Insights report for the same site on mobile: Performance 95, Accessibility 100, Best Practices 100, SEO 92, First Contentful Paint 1.4 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0

Same site, mobile

Questions

Redesigns, answered.

Not if it is done carefully. The risk comes from changing URLs without redirects, dropping content that ranks, or losing metadata. I map every old URL to a new one with a 301, keep the pages that earn traffic, and carry titles and structured data across. Rankings usually hold or improve.

Most run four to eight weeks: a week for the audit and plan, three to five weeks for design and build, then a review round and a careful launch. Large sites with thousands of URLs take longer.

No. A phased redesign rebuilds high-value templates first, such as the home page, key landing pages and top service pages, and rolls the rest out over time. It spreads the cost and lowers the risk.

Often. If you are on WordPress and the issue is design and speed, I can rebuild the front end without a migration. If the platform itself is the problem, I will say so and map out the move.

That is usually a redirect or content problem, and it is often recoverable. I audit what changed, restore or redirect what was lost, and rebuild from there.

Yes, either ad hoc or on a monthly retainer. The weeks right after a redesign are when monitoring matters most.

Cost

What it costs.

$18/hour

A redesign typically runs about $400–$1,500, depending on site size and how much content has to move. A phased redesign can start smaller. Fixed-price or hourly, both work through Upwork with escrow.

What moves the number

  • Number of pages and URLs to migrate and redirect
  • Whether the design is provided or created from scratch
  • How much content is rewritten rather than moved as-is
  • Platform change versus a front-end-only rebuild
  • Integrations that have to be re-wired
Start a project

Let's redesign your site without the risk.

Send me your current site or a rough brief on Upwork, and I'll come back with a plan and a number. Usually within one business day.

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