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Case study

Inside Out Home Remodeling

An Elementor build for a Fort Collins remodeling contractor: photo-forward, backed by a 5.0 Google rating and a 35-year track record, with a reassuring process laid out and a consultation one tap away.
My roleRedesign and Development
Year2025
Inside Out Home Remodeling home page: headline reading Expert Remodeling and Installation Services for Your Home, over a bathroom remodel photo
Results

Four steps, no mystery.

The numbers it launched with.

74/100

PageSpeed, desktop

57/100

PageSpeed, mobile

100

Best Practices and SEO, both platforms

0.001

Cumulative Layout Shift, desktop
Live PageSpeed Insights reports, August 2026.
The Brif

A remodel is a big decision, so show the work

Inside Out Home Remodeling is a Fort Collins, Colorado contractor doing kitchen, bathroom and whole-home remodels, window and door installation, and repair work including light electrical, plumbing and water-damage restoration build-backs. Roughly 35 years in business, more than 1,200 projects, a 5.0 Google rating and BBB accreditation.

A remodel is a big, considered decision. The site had to prove craftsmanship with photography and reviews, walk homeowners through a reassuring process, cover the full service range, and make booking a consultation or calling straightforward. By necessity, it is an image-heavy site.

What I did

A custom theme built around

  • Elementor build with a photo-forward layout: full-bleed hero, project imagery and a before-and-after slider
  • A trust strip up top: years in business, projects completed, and the Google review count
  • A consultation form and click-to-call, with the phone number pinned in the header
  • Service cards for home, kitchen and bathroom remodeling, with the repair and restoration work called out
  • A three-step "our work process" from consultation to execution, to set expectations
  • Local service-area copy for Fort Collins, plus LocalBusiness and FAQ schema, metadata and Open Graph

Perfect on correctness, work to do on load

Perfect on correctness, work to do on load

Best Practices and SEO both score 100, on desktop and on mobile. Cumulative Layout Shift is near zero, 0.001 on desktop, and Total Blocking Time is 0 ms, so the structure and scripts are clean.

Straight talk: mobile Performance is 57, the lowest in this set, and desktop is 74. The reason is the imagery. This is a remodeling portfolio, so it is photo-dense, and those photos are not yet sized and compressed for the viewport. Largest Contentful Paint is 3.0 s on desktop and 15.8 s on mobile as a result. The fix is a straightforward media pass, responsive image sizes, WebP compression and lazy-loading below the fold, and it is the next job here.

PageSpeed Insights report for Inside Out Home Remodeling on desktop: Performance 74, Accessibility 91, Best Practices 100, SEO 100, First Contentful Paint 1.6 s, Largest Contentful Paint 3.0 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.001

Inside Out Home Remodeling

Desktop .Performance 74 . BP and SEO 100, CLS 0.001

PageSpeed Insights report for the same site on mobile: Performance 57, Accessibility 88, Best Practices 100, SEO 100, First Contentful Paint 8.4 s, Largest Contentful Paint 15.8 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.006

Inside Out Home Remodeling

Mobile .Performance 57 . images unoptimised, LCP 15.8 s

A closer look

The home page, top to bottom.

Full-length capture of the Inside Out Home Remodeling home page

The full home page.

Outcome

What it does now

The site shows the work, carries the reviews and the track record, walks homeowners through the process, and makes booking a consultation easy. The structure scores full marks. The image pipeline is the one piece of work left, and it is scoped.

Start a project

Want a build like this one?

Send me your current site or a rough brief on Upwork, and I'll come back with a plan and a number. Usually within one business day.