Full-time: Available
Part-time: Available
Service

Websites for local businesses that bring in calls and booked jobs.

For trades and local services: plumbers, HVAC, remodelers, cleaners, law firms, salons. Google Business Profile wired to the site, LocalBusiness schema so search engines and AI know your service area, a page for each service and each town you cover, and click-to-call one tap away. Fast on a phone, because that is where the calls come from.

Fence Decks and More home page: headline reading Fencing, Decks and Outdoor Construction Built to Last in California, over a deck and balustrade photo
The build

What you get with a local business build

What is a local business website?

It is a site built to turn nearby searches into contact. Someone searching “emergency plumber near me” or “family lawyer in [town]” lands, sees within seconds that you cover their area, and calls. It leans on local signals, a linked Google Business Profile, LocalBusiness schema, consistent name, address and phone, and service-area pages, rather than trying to rank nationally.

What is included when I build your local site?

You get service pages and service-area pages for the towns you cover, a Google Business Profile set up or cleaned up and linked to the site, and LocalBusiness and Service schema that states your service area. Click-to-call and click-for-directions sit in the header and footer, there is a map embed and a reviews section pulling from Google, and the enquiry form tells you which service and area each lead came from. Name, address and phone stay identical on every page. The build is mobile-first and fast.

Who it is best for

Trades and home services (plumbing, HVAC, electrical, roofing, remodeling, fencing, landscaping, cleaning), local professionals (law, dental, accounting), and any business serving a defined area. If you sell products rather than services, see the WooCommerce page; if budget is the main constraint, see the Small Business page.

Deliverables

Every local project ships with this.

  • Service pages and service-area (town or region) pages
  • LocalBusiness and Service schema with your service area
  • Google Maps embed and a reviews section
  • Consistent name, address and phone across every page
  • Google Business Profile set up or cleaned up and linked to the site
  • Click-to-call and click-for-directions in the header and footer
  • Enquiry form tagged by service and area
  • Mobile-first build with Core Web Vitals in the green
Offer

Get the website for free.

Commit to keeping it maintained and the build itself is on me.

● Free website

8 months of maintenance

$99/month
Sign up for 8 months of maintenance and the build is free. Updates, backups, security patching and speed monitoring included.
See pricing
● Free website

Hosting + maintenance, 6 months

$115/month
Take managed hosting and maintenance together for 6 months and the build is free. Hosting, updates, backups, security and monitoring in one plan.
See pricing
Baked in

Fast and findable, not bolted on after.

Fast on a phone, where the calls come from

Local searches happen on mobile, often on a weak connection. Every build targets 90+ on PageSpeed and passing Core Web Vitals on real hardware. I handle image formats, lazy-loading, font loading and critical CSS, and keep whichever builder we use tuned down.

Straight talk: desktop scores come back green. On mobile the lab throttles CPU and network hard, so Performance can land in the high 80s, the fast end of the “good” band, with load and layout stability still green. The screenshots are a real example from a contractor site I built.

PageSpeed Insights report for Fence Decks and More on desktop: Performance 98, Accessibility 97, Best Practices 100, SEO 100, First Contentful Paint 0.4 s, Largest Contentful Paint 0.9 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.067

Fence, Decks & More, Desktop

SEO and AEO from the first commit

  • Clean semantic HTML and one clear H1 per page
  • JSON-LD schema per template (LocalBusiness, Service, FAQ, Breadcrumb)
  • Per-page titles, meta and Open Graph
  • XML sitemap, image alt text, sensible internal linking
  • Answers written as real questions so AI engines can quote them
PageSpeed Insights report for the same site on mobile: Performance 89, Accessibility 97, Best Practices 100, SEO 100, First Contentful Paint 1.3 s, Largest Contentful Paint 3.7 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.001

Same site, mobile

Questions

Local sites, answered.

Most run three to five weeks: about a week for design and content, two to three weeks for the build including service-area pages, then a review round.

Yes. I set up a new profile or clean up an existing one: categories, service area, hours, services, photos, and a link to the new site. A well-kept profile is one of the strongest signals for showing up in the local map results.

A page for each town or region you serve, with content specific to that area rather than a copy-paste. They give search engines and AI a clear answer to whether you cover a location, and they are often what ranks for a “[service] in [town]” search.

Not always. If you cover twenty towns, we usually build strong pages for the priority areas and group the rest. Thin, near-identical pages for every hamlet can hurt more than help.

I build the on-site foundation: LocalBusiness schema, service-area pages, consistent name, address and phone, a linked and tidy Google Business Profile, and fast mobile pages. Ranking also depends on reviews and citations over time, which is ongoing work rather than a one-off.

Yes, either ad hoc or on a monthly retainer covering updates, backups, security and speed monitoring.

Cost

What it costs.

$18/hour

A local business site typically runs about $250–$700, depending on how many services and service areas it covers. Fixed-price or hourly, both work through Upwork with escrow.

What moves the number

  • How many services and service-area pages you need
  • Whether design is provided or created from scratch
  • Google Business Profile: new setup or cleanup of an existing one
  • Integrations: booking, live chat, call tracking, CRM
  • How much existing content has to be migrated
Start a project

Let's get your business found locally.

Send me your current site or a rough brief on Upwork, and I'll come back with a plan and a number. Usually within one business day.

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