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Case study

Evoque Lending

An Elementor build for a Beverly Hills private lender that funds complex commercial real estate, with an editorial, photography-forward design, a fully licensed team directory, and Core Web Vitals that pass on both desktop and mobile.
My roleDesign and Development
Year2023
Evoque Lending home page: serif headline reading Explore the limitless potential of private lending, over an aerial coastline photo
Results

Four steps, no mystery.

The numbers it launched with.

92/100

PageSpeed, desktop

85/100

PageSpeed, mobile

1.0s

Largest Contentful Paint, desktop

100

SEO score, both platforms
Live PageSpeed Insights reports, August 2026.
The Brif

Sophisticated borrowers choosing on certainty

Evoque Lending, operating as Loancutters Inc. dba Evoque Lending, is a Beverly Hills private and hard-money lender for commercial real estate, licensed through the California Department of Real Estate and the NMLS. For over two decades it has funded experienced developers and investors on deals that fall outside conventional lending guidelines: entitlement risk, transitional assets, repositioning plans, tight deadlines.

These borrowers are sophisticated, and they choose a lender on certainty of execution, not rate alone. The site had to read as established and precise, lay out the specialty-financing scope, put a fully licensed team on display with DRE and NMLS numbers, and make reaching a lending specialist a single step.

What I did

A custom theme built around

  • Elementor build with an editorial, photography-forward design for a luxury lending brand
  • A specialty-financing block across multifamily, hospitality, student housing, office, retail, industrial, mixed-use and land
  • Call and email calls to action in the header, a mid-page band and the footer, no forms in the way
  • A "Capital With Conviction" positioning section framing the deals traditional lenders pass on
  • A full team directory, grouped by function, with each licensee's DRE and NMLS numbers
  • Licensing disclosures, LegalService and FAQ schema, metadata and Open Graph

Fast for how image-forward it is

Fast for how image-forward it is

This is an editorial design with full-bleed landscape photography in the hero and between sections. Even so, desktop Performance is 92, with Best Practices and SEO both at 100, Largest Contentful Paint at 1.0 s and layout shift at 0.03.

Straight talk: mobile Performance is 85. Core Web Vitals still pass, layout shift is 0.021 and blocking time is 40 ms, but Speed Index is 7.0 s because several full-width photographs decode on a throttled connection before the page settles. Trimming those mobile image payloads is the tuning task here.

PageSpeed Insights report for Evoque Lending on desktop: Performance 92, Accessibility 89, Best Practices 100, SEO 100, First Contentful Paint 0.7 s, Largest Contentful Paint 1.0 s, Total Blocking Time 130 ms, Cumulative Layout Shift 0.03

Evoque Lending

Desktop .Performance 92 . SEO 100, CWV pass

PageSpeed Insights report for the same site on mobile: Performance 85, Accessibility 92, Best Practices 100, SEO 100, First Contentful Paint 2.7 s, Largest Contentful Paint 2.7 s, Total Blocking Time 40 ms, Cumulative Layout Shift 0.021

Evoque Lending

Mobile .Performance 85 . CWV pass, Speed Index high

A closer look

The home page, top to bottom.

Full-length capture of the Evoque Lending home page

The full home page.

Outcome

What it does now

The site reads as an established lender, lays out the specialty-financing scope at a glance, and puts a licensed team one call or email away. Core Web Vitals pass on both desktop and mobile. The mobile image payloads are the remaining tuning item on a deliberately photo-forward design.

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