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Case study

Talent Cleaning Services

A Bricks build for a family-run South Florida cleaning company: a page for each service, a detailed free-estimate form, and Google reviews front and centre, at 98 desktop and 96 mobile PageSpeed with every Core Web Vital green.
BuildBricks
My roleDesign and Development
Year2026
Talent Cleaning Services home page: heading reading professional cleaning services in Fort Lauderdale and Aventura areas
Results

Four steps, no mystery.

The numbers it launched with.

98/100

PageSpeed, desktop

96/100

PageSpeed, mobile

Pass

Core Web Vitals, mobile and desktop

3

Counties in the service area
Live PageSpeed Insights reports, August 2026.
The Brif

Turn a visit into a booked estimate

Talent Cleaning Services is a family-run cleaning company owned by Karla Paiva and John Vicente, in business since 2014. From a base in Fort Lauderdale they serve residential and commercial clients across Palm Beach, Broward and Miami-Dade counties, covering the full range from recurring house cleaning to post-construction and Airbnb turnovers.

They needed a site that establishes trust quickly, with bonded and insured, vetted staff, and a decade of reviews, makes the service area and the list of services unmistakable, and turns a visit into a booked estimate. Cleaning is a phone-and-form business, so the estimate form and mobile speed carried the most weight.

What I did

A custom theme built around

  • Bricks theme, no page-builder bloat, tuned for a fast mobile load
  • A detailed free-estimate form: service type, frequency, bedrooms, bathrooms, square footage, preferred date and time
  • Google reviews pulled in, plus bonded, insured and vetted trust signals throughout
  • A page per service: recurring, deep clean, Airbnb, move-in/out, office, post-construction, windows
  • SMS and marketing consent handled in the form, with linked Privacy and SMS policies
  • LocalBusiness schema, metadata and a mobile-first layout for local search

Fast where the enquiries start

Fast where the enquiries start

A lean Bricks base does most of the work; on top of that I handle WebP images, lazy-loading, font loading and critical CSS. The service pages and the estimate form are the routes that matter, and both stay quick on a phone.

Straight talk: this one comes back green on desktop and mobile, every Core Web Vital passing. That is the upside of a light builder and a disciplined media budget. A video hero or a slow host would change the picture.

PageSpeed Insights report for Talent Cleaning Services on desktop: Performance 98, Accessibility 93, Best Practices 96, SEO 100, Largest Contentful Paint 1.1 s, Cumulative Layout Shift 0.002

Talent Cleaning Services

Desktop .Performance 98 . CWV pass

PageSpeed Insights report for the same site on mobile: Performance 96, Accessibility 93, Best Practices 96, SEO 100, Largest Contentful Paint 2.5 s, Cumulative Layout Shift 0.011

Talent Cleaning Services

Mobile .Performance 96 . CWV pass

A closer look

The home page, top to bottom.

Full-length capture of the Talent Cleaning Services home page

The full home page.

Outcome

What it does now

The site routes visitors straight to the service they need, backs it with a wall of Google reviews and the bonded-and-insured badges, and hands them one form that collects everything needed to quote. It stays fast on a phone, which is where most cleaning enquiries start.

Start a project

Want a build like this one?

Send me your current site or a rough brief on Upwork, and I'll come back with a plan and a number. Usually within one business day.