Case study

Nomad Fatimata

A Divi build for the personal brand of a West African cultural consultant: a small, handcrafted-feeling site that introduces Fatimata and routes visitors to a consultation, at a strong 96 desktop PageSpeed.

Visit the live site All Projects

IndustryTravel & Lifestyle

BuildDivi

My roleDesign and Development

Year2021

Nomad Fatimata home page: headline reading Gain a deeper appreciation for African cultural heritage, beside a photo of a West African rice dish

Results

Four steps, no mystery.

The numbers it launched with.

96/100

PageSpeed, desktop

69/100

PageSpeed, mobile

100

Best Practices, both platforms

0.008

Cumulative Layout Shift, desktop

Live PageSpeed Insights reports, August 2026.

The Brif

A small site that has to feel personal

Nomad Fatimata is the personal brand of a cultural consultant based in the Washington, DC area, born in Senegal, raised in Mauritania, with roots in Mali. She offers online consultations on West African foods, cultures and communication styles.

The site is small by design. It had to introduce Fatimata warmly, convey the authenticity of what she offers, and move visitors toward either a consultation or the newsletter, all in a look that feels handcrafted rather than corporate.

What I did

A custom theme built around

Strong desktop, honest about Divi on mobile

Desktop Performance is 96, with Best Practices at 100, First Contentful Paint 0.6 s, Speed Index 1.2 s, blocking time 0 ms and layout shift 0.008.

Straight talk: mobile Performance is 69. This is a Divi build, and Divi ships more CSS and JavaScript than a lean page builder, so on a throttled phone the hero food photo takes 5.1 s to paint and there is some layout shift at 0.144. Blocking time is still fine at 10 ms. Compressing the hero imagery and trimming unused Divi modules is the mobile work. On Divi, mobile realistically lands in the 60s to 80s depending on how image-heavy the design is.

Nomad Fatimata

Desktop .Performance 96 . Best Practices 100

PageSpeed Insights report for the same site on mobile: Performance 69, Accessibility 83, Best Practices 100, SEO 85, First Contentful Paint 2.7 s, Largest Contentful Paint 5.1 s, Total Blocking Time 10 ms, Cumulative Layout Shift 0.144

Nomad Fatimata

Mobile .Performance 69 . Divi weight plus hero image

A closer look

The home page, top to bottom.

Full-length capture of the Nomad Fatimata home page

The full home page, kept deliberately short.

Outcome

What it does now

The site introduces Fatimata, gives her story room, and routes visitors to a consultation or the newsletter, in a look that reads handcrafted, not templated. Desktop is a strong 96. The mobile score reflects Divi’s weight plus the hero image, and both are addressable with a media and module pass.

More work