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Case study

Kazehikaru

An Elementor build for a premium Japanese beauty and wellness salon in Singapore: a serene, pared-back design that matches a "less is more" brand, two Orchard-area outlets, and a strong 94 desktop PageSpeed.
My roleFigma to Elementor Conversion
Year2024
Kazehikaru home page: a soft cherry-blossom hero reading Re-live Spring With Kazehikaru
Results

Four steps, no mystery.

The numbers it launched with.

94/100

PageSpeed, desktop

61/100

PageSpeed, mobile

100

Best Practices and SEO, desktop

2

Salon outlets in Singapore
Live PageSpeed Insights reports, August 2026.
The Brif

A calm brand that needs a calm site

Kazehikaru is a premium Japanese beauty and wellness salon in Singapore, with two outlets in the Orchard Road area, offering non-invasive facial and body treatments. The brand philosophy is “less is more”: a calm, pared-back experience rather than a long treatment menu.

The site had to feel serene and premium, match the spring and cherry-blossom identity, present a short curated treatment list, make both locations and the opening hours easy to find, and route visitors to booking, by form or WhatsApp.

What I did

A custom theme built around

  • Elementor build matching the spring and cherry-blossom identity, soft and pared back to fit the "less is more" brand
  • Both Orchard-area outlets laid out with addresses and the nearby landmarks
  • Opening hours for weekdays, Saturday and Sunday stated plainly
  • A short, curated services carousel: RF facial skin rejuvenation, wellness massage, Japanese-inspired facials
  • Booking routed through a "Book Now" button and a WhatsApp contact, with the phone numbers in the footer
  • LocalBusiness and FAQ schema for two locations, plus metadata and Open Graph

Desktop is where I want it

Desktop is where I want it

Desktop Performance is 94, with Best Practices and SEO both at 100. First Contentful Paint is 0.4 s, Speed Index 1.2 s, blocking time 70 ms and layout shift 0.036.

Straight talk: mobile Performance is 61. Blocking time and layout shift are green, 140 ms and 0.024, so scripts and stability are fine. The cost is the decorative cherry-blossom hero graphic, which is the Largest Contentful Paint element and takes 14.4 s to paint on a throttled mobile connection. A compressed, properly sized mobile version of that art is the fix.

PageSpeed Insights report for Kazehikaru on desktop: Performance 94, Accessibility 91, Best Practices 100, SEO 100, First Contentful Paint 0.4 s, Largest Contentful Paint 1.5 s, Total Blocking Time 70 ms, Cumulative Layout Shift 0.036

Kazehikaru

Desktop .Performance Desktop Score 94 . BP and SEO 100

PageSpeed Insights report for the same site on mobile: Performance 61, Accessibility 95, Best Practices 96, SEO 100, First Contentful Paint 3.2 s, Largest Contentful Paint 14.4 s, Total Blocking Time 140 ms, Cumulative Layout Shift 0.024

Kazehikaru

Mobile .Performance 61 . hero art is the LCP element

A closer look

The home page, top to bottom.

Full-length capture of the Kazehikaru home page

The full home page, kept deliberately short.

Outcome

What it does now

The site carries the calm, premium feel, presents a short treatment list, makes both outlets and the hours easy to find, and routes visitors to booking. Desktop is a strong 94. The single decorative hero image is what stands between mobile and the same result.

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