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Case study

Xtreme Jetski Watersports

An Elementor build for an owner-operated jet ski rental and guided-tour business on Florida's Gulf Coast, where every section funnels toward the online booking calendar and the Florida licensing rules are laid out before anyone reserves.
My roleDesign and Development
Year2025
Xtreme Jetski Watersports home page: headline reading Jet ski the Gulf Coast like a local, over an ocean photo
Results

Four steps, no mystery.

The numbers it launched with.

5.0★

Google rating

661

Google reviews

$100

Starting price, per ski

3

Guided tour options
Live PageSpeed Insights reports, August 2026.
The Brif

Almost every visitor is here to book

Xtreme Jetski Watersports is an owner-operated jet ski rental and guided-tour business on Florida’s Gulf Coast, running island-hopping expeditions out of St. Petersburg to Egmont Key, Shell Key and Fort De Soto. It holds a 5.0 Google rating across more than 650 reviews.

Almost everyone landing here wants to reserve a ride. The site had to sell the experience quickly, funnel people into an online booking calendar, and, because Florida law requires operators to hold a boater safety certificate, spell out the licensing and rental rules clearly before anyone books a slot.

What I did

A custom theme built around

  • Elementor build funnelling every section toward the online booking calendar
  • A guided-expedition block built around the owner, Captain Mike, and the island routes
  • Google reviews pulled in with the 5.0 rating and review count for social proof
  • LocalBusiness and FAQ schema, metadata and Open Graph for "jet ski rental St Pete Beach"
  • An adventure-forward hero with a live "check availability" call to action and a call button
  • The Florida boater-license requirement and rental rules laid out plainly before the booking step
  • A photo and video gallery of the skis and the riding areas, plus map, hours and contact
A closer look

The home page, top to bottom.

Full-length capture of the Xtreme Jetski Watersports home page

The full home page.

Outcome

What it does now

The site sells the trip, routes people straight into the booking calendar, and gets the licensing rules across before they reserve.

Performance tuning on the live site is the outstanding work. The design is media-heavy, photos, a background video and an embedded booking widget, and it needs a dedicated optimisation pass, which is why there is no PageSpeed panel on this page yet.

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